Privacy and Personal Information

Privacy Policy

Last Updated: September 8, 2025

Pufy Lab operates this store and website, including all relevant information, content, features, tools, products, and services, to provide you with a personalized shopping experience (“Services”). Pufy Lab is supported by Shopify, which enables us to provide these Services to you. This Privacy Policy explains how we collect, use, and share your personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, the terms of this Privacy Policy will govern with respect to the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared as described herein.

Personal Information We Collect or Process

When we say “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you. Depending on how you interact with the Services, the region in which you live, and what applicable laws permit or require, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Information: such as your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: such as credit card, debit card, and bank account numbers, payment card details, financial account details, transaction information, payment method, payment authorization, and other payment-related details.

  • Account Information: such as your username, password, security questions, preferences, and settings.

  • Transaction Information: such as products added to your cart or wishlist, purchases, returns, exchanges, cancellations, and your transaction history.

  • Communications: information you provide when contacting customer support or otherwise communicating with us.

  • Device Information: such as your device, browser, network connection, IP address, and unique identifiers.

  • Usage Information: such as how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, visit or use the Services, contact us, or otherwise provide personal information to us.

  • Automatically through the Services, such as through your device and the use of cookies or similar technologies when you access our websites or use our products.

  • From service providers, such as those who assist us with technology, data collection, or processing personal information on our behalf.

  • From business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or how you use the Services, we may use your personal information for the following purposes:

Providing, Personalizing & Improving the Services

We use your personal information to fulfill our contract with you, process payments, ship orders, remember your preferences and interests, send account notifications, process purchases and returns, manage your account, arrange shipping, facilitate returns or exchanges, allow you to leave reviews, and create a personalized shopping experience (including product recommendations). Personalization and improvement of the Services also fall under this purpose.

Marketing & Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing emails, SMS, or mail, and showing you online advertisements on the Services or on other websites based on your prior purchases, activity, or browsing behavior.

Security & Fraud Prevention

We use your personal information to verify your account, ensure safe payments, detect and prevent fraud, illegal activities, or harmful behavior, protect public safety, and secure the Services. If you choose to create an account, you are responsible for maintaining the security of your login credentials. We strongly advise against sharing your username, password, or other access information with others.

Communicating with You

We use your personal information to provide customer support, respond quickly, deliver effective services, and maintain our business relationship with you.

Legal Purposes

We may use your personal information to comply with applicable laws, respond to law enforcement or regulatory requests, participate in legal processes, manage disputes or litigation, and enforce our terms and policies.

How We Share Your Personal Information

We may share your personal information with third parties for legitimate purposes consistent with this Privacy Policy, including:

  • Service providers that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, shipping, and logistics.

  • Business and marketing partners for marketing, advertising, and personalized promotions, including Shopify’s advertising services. Depending on where you reside, you may have the right to opt out of certain types of targeted advertising.

  • Third parties with your direction, request, or consent, such as carriers for order delivery or social media integrations.

  • Affiliates or corporate group entities.

  • As part of business transactions, such as mergers or bankruptcies, to comply with legal obligations, or to protect the rights and safety of the Services or individuals.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access and use of the Services to operate and improve them. Information you provide may be transferred to Shopify or third parties located outside your country for the purpose of delivering and improving the Services.

We also use certain advanced Shopify features that rely on data from interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal data and responding to requests concerning your data rights.
For more details, see the Shopify Consumer Privacy Policy and exercise applicable rights via the Shopify Privacy Portal.

Third-Party Websites & Links

The Services may contain links to third-party websites or online platforms. If you follow such links, you should review the privacy and security policies of those sites. We are not responsible for the security, accuracy, or reliability of third-party sites and do not endorse their content unless explicitly stated.

Public or semi-public information shared on social media may be visible to other users and may be used without restriction by us or third parties.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors under the age of legal consent in your jurisdiction. If you believe your child has provided personal information to us, please contact us to request its deletion. As of the Effective Date of this Privacy Policy, we have no actual knowledge of “selling” or “sharing” the personal information of individuals under age 16 as defined by applicable law.

Data Security & Retention

While we implement protections to safeguard your data, no security measure is perfect. Information transmitted to us may not be secure during transfer. We advise against transmitting sensitive information through unsecured channels.

We retain personal information only as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce policies.

Your Rights & Choices

Depending on your location, you may have some or all of the following rights regarding your personal information:

  • Right to Access

  • Right to Deletion

  • Right to Correction

  • Right to Data Portability

  • Right to Manage Communication Preferences

You may exercise these rights through the Services or by contacting us using the details below.
To understand how Shopify uses your data or your additional rights under Shopify’s control, visit:
https://privacy.shopify.com/en

We will not discriminate against you for exercising your rights.
We may need to verify your identity before processing your request.

You may also appoint an authorized agent to act on your behalf, subject to verification.

Complaints

If you have concerns about how your personal information is processed, please contact us using the details below. Depending on your location, you may also have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence.
If transferred outside the EEA or UK, we rely on recognized transfer mechanisms such as Standard Contractual Clauses unless the destination country is deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Revised versions will be posted on this website with an updated “Last Updated” date, and any required notices will be provided as mandated by law.

Contact

If you have questions about our privacy practices or would like to exercise your rights, please contact us at:

📩 tokgozm50@gmail.com

or call the number provided on our website.